Exiled Evertonian now residing in Manchester, Pete forgets his football woes by designing our deliciously lickable websites. A lover of very early morning bike rides, Larry David's no.1 fan and currently obsessed by his new fangled wine aerator, Pete also has tenuous family connections to Mick Lyons and Giant Haystacks.

Organiser, co-ordinator and the glue to it all. Keeps the We Are Life boys in line. Lover of all things Italian and avid pen collector, Helen once was neighbours with the piano man in the pub scene from Get Carter. She also is perhaps one of the most prolific tweeters on the planet.

To Manchester via Australia and Ireland, if you can't quite place bearded Oisin's accent (or pronounce his name without a bit of help) he'll forgive you. Weak coffee and bad layouts are sure to ruin his day though. When not behind a camera, or dragging around vectors he'll be on a bicycle between West Didsbury and Manchester city centre. Be sure and wave.

Once upon a time, Rowena's fairy godmother gave her a magic pen that released her voice from the Fortress of Silence. Now Rowena is our copywriter-storyteller, weaving wonderful worlds with words that tell your clients exactly why you're the best thing since sliced chocolate cheesecake. She's upgraded her pen to a Macbook, though. This is a modern fairytale, after all.

He's the fastest coder in the Wild West, heading the frontier of quirky website designs (along with the rest of the We Are Life team). If you don't find him glued to a computer screen, he will be shredding one of his guitars or be at the bottom of a pint of Guinness. Whenever you need a coding gunslinger, he's your man.